STRENGTHS WEAKNESSES OPPORTUNITIES THREATS SWOT analysis is done in order to determine the current situation in competitive environment and build strategies accordingly. Strength and weakness matters are inner factors, under our control, whileas opportunities and threats are outer factors, on which our control is rather limited. Entering each new competitor in market, current economic and political structure of country may be counted as some of these threats, coming in mind at first. Yet, sometimes a situation can surprisingly turn into opportunity while it was glimpsed as a threat at first. It is always essential to STRENGTHEN the WEAK parts. SWOT [...]

The only truth in life, -one that we can never alter- absolute separation, or simply the death itself. We live as if it is not coming for us; always postponing stuff, or thinking not that much, spending our lifetime day by day. We pass on the obituaries in newspapers, have no feelings when we hear someone losing a fellow, so we just say “my condolences” and move on just after that. Then someone that we are close with passes away; only then we get shocked, sorrowful, but mostly shaken by the absolute separation being closer to us, afraid. We are [...]

What does a client wish for? What are her/his needs? Man wishes for stuff but may not be aware of what they really need. Although it is possible to take the way by car, train or bus from Istanbul to Ankara, s/he wishes to fly. In fact, the basic need here is transportation between this two cities. In a similar manner, when we get thirsty, drinking fizzy drinks is a “wish” whereas biologically what we really “need” is water. It is the success of marketing managers that in many markets of today, consumption rate of fizzy drinks getting closer to [...]