STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

SWOT analysis is done in order to determine the current situation in competitive environment and build strategies accordingly. Strength and weakness matters are inner factors, under our control, whileas opportunities and threats are outer factors, on which our control is rather limited. Entering each new competitor in market, current economic and political structure of country may be counted as some of these threats, coming in mind at first. Yet, sometimes a situation can surprisingly turn into opportunity while it was glimpsed as a threat at first. It is always essential to STRENGTHEN the WEAK parts. SWOT analysis is needed to help the struggle through competition, and it cannot be done unless knowing the competitors. Besides all these, to do this analysis, person or company has to possess a high self-awareness, too.